Previous year question paper for MM (BBA 3rd)

Unit I

Marketing: Nature and Scope of Marketing, customer needs, wants and demand. Various

Marketing Concepts: production, product, selling, marketing and societal marketing, Analyzing

marketing environment: micro, macro Environment

Unit II

Market segmentation: need, concept, nature, basis and strategies, mass marketing vs.

Segmentation.

Marketing mix: 4Ps of products and 7Ps of services, components and factors affecting

Unit III

Product decisions: product definition, new product development process, and product life

cycle, positioning, branding, packaging and labeling decisions

Pricing decisions: importance, objectives, designing strategies, Pricing Techniques

Unit IV

Product promotion: promotion mix-introduction, importance, advantages and disadvantages of

various components and factors affecting.

Distribution: types of channel, factors affecting decision, Designing and Managing

Marketing Channel, Managing Retailing, physical distribution system and its components